attract quality leads
level craft construction
the idea:
Level Craft Construction is a top-rated 100% women-owned construction business. In the past, they tried a combination of social media marketing, print marketing and paid advertising to attract clients looking to build, renovate or design their home. They had no luck with their approach so they asked equilibreyaum to handle all social media (Facebook, Instagram, Houzz), Google ads and website maintenance.
the work:
After researching their target audiences and studying what worked/didn’t work in the past, we started with organizing their website and Houzz projects to appeal better to potential clients. We wrote different copy for all blogs/projects to better convey the important details and featured different eye-catching photography. Thinking of the extremely visual elements of real estate, we introduced Pinterest as a way to organically capture those in the market and link back to projects on the website. On Facebook and Instagram, we shared projects and pointed out specific design details as this is one of Level Craft’s strengths as a builder. We tested different Google Ad types as a way to attract qualified leads.
“Breya is fantastic and we will absolutely recommend her to anyone! She has done everything that we have asked for and in a quick and timely manner. ”
the results:
We did a combination of paid and organic efforts. Paid advertising on Facebook resulting in 158% increase in engagements and 801% increase in impressions in our first month. The Google Analytics tag we installed on the website allowed us to track visitors and resulted in 3,358 impressions and 143 clicks in just one month.
Organically, Instagram and Pinterest were the true stars. Our content marketing strategy took their Instagram following from 524 followers to over 1,000 in just one night due to effective hashtags and account interaction. We consistently saw an increase in engagements, impressions, link clicks and follower growth each month.
Level Craft received new quality leads from all platforms - Facebook, Instagram, Pinterest, Google and Houzz.