add a little spring to your content

Spring is a busy time for the real estate industry. The market is on fire and with the staging appointments, open houses, walk-throughs and closings, there’s little time to build your brand and farm in that sought-after neighborhood. In this content guide, I’m sharing how brand identity, storytelling and value can help you beat the competition.

Building Brand Identity

At first glance, your brand says everything a client needs to know about you. Are you an approachable realtor that genuinely cares for your clients or a realtor that’s only in it for the money? Your brand is defines your purpose and can attract your ideal clients.

For the spring, do a brand refresh. Get new photography and video for you and your listings. If you have a listing that’s been on the market for awhile, take some new photos of the property and snap a few photos of yourself in there too! Use this content to market yourself and the listing in a subtle way. This should be one of your first steps when planning for spring.

Now that you’re taking steps toward a more defined brand identity, remember why you even have a brand in the first place. Your clients.

Storytelling

Use your new content to reach out to your current clients through email campaigns and social media. These are your current clients and they already support you, so keep them interested and attract new leads by getting referrals. And yes, paper mailings can work but try doing them quarterly rather than monthly or weekly. In your quarterly mailings, provide relevant updates on the market, your brokerage and listings.

When creating an email newsletter for your client base, share a story, share testimonials, give them some background on the listing. After all, it is a letter. The same goes for social, create a relatable story and pair it with your new content and check your insights - you’ll notice a huge difference.

Also, running an ad campaign is a wonderful alternative to tell a story and showcase your brand. When creating an ad campaign, create audience groups: empty nesters, first time buyers and relocators. Make sure to tell a relatable story!

Providing Value

I hate the cold and I hate gloomy days. And if your clients are anything like me, they wait until spring to come out of hibernation. Another way you can beat the competition is by providing value.

In the spring, your clients are looking for events to attend and things to do. Partner with a local restaurant and host a seasonal party - this shows you’re trustworthy and an active part of the community.

Create a blog or podcast episode about things to do in your city and focus on a specific niche. What are your hobbies? How do you spend your weekends? This is a great way to provide value, show some personality and be relatable. With this content, you have the opportunity to run both as an ad and increase SEO for your website.

Another great way to provide value is through interviews. Create an advice column or host a segment with a local magazine or tv station to establish yourself as a thought leader.

What’s Your Content Strategy?

I told you springtime is busy! I’m sure you knew this from a market standpoint but not from a content marketing standpoint.

Beat the competition this spring by building a strong brand identity, becoming a storyteller and providing value with your content.

If you have any questions about the tactics I’ve listed here, please don’t hesitate to comment or email me at equilibreyaum@gmail.com.

I’d love to work with you and put these tactics into place for you - tell me about your brand! Sign up for the agency newsletter!